Florian Hättich

I'm working as an Industrial Designer at Indeed Innovation, with a background in Industrial, Automotive and Experience Design. My everyday work revolves mostly around Industrial Design and Service Design projects; within these projects I take on many different tasks, from sketching to CAD modeling, storyboarding, creating customer journeys and service blueprints, building prototypes in our workshop and many more. I enjoy this variety as it creates a natural flow through the project, never losing the thread, being involved in every step along the way. But no matter which task I'm working on, I always have my pen and paper with me, sketching all the time - it is such a powerful tool that can facilitate any process. and empower communication. Plus, it is great fun!