Madita is a freelance UX Consultant and Coach that empowers UX people to identify and unfold their full UX potential. She supports them in building sustainable, user-centred products together with their teams. With a strong focus on Accessibility, she always follows her main principle to create a more equal and sustainable future – not just for digital products. For over 10 years she has worked for several agencies and product companies and strongly believes in the power of learning by mistakes.